2You are in the business of building businesses for individuals, communities, and organisations. Can you talk us through how you are supporting customers in their own businesses, as they navigate a challenging post Covid environment?

"We do go to market saying that we are in the business of building businesses, and we mean it. That is what we do. We are here to make the world a better place by embracing that idea of building businesses."

"Our customers, which are both visitors to trade shows but also our exhibitors, are losing their fear of Covid. Yet, you must think about what has happened. They lack pipeline and they lack supply chains. Their databases, digital databases and marketing have been significantly degraded. All costs, energy costs and costs of personnel, have risen where margins are tight. Covid is fading and our customers are desperately trying to build their business, and that is what we are here to do. We try to create an environment where that happens."

"The figures that I see from some of the shows we are creating, they simply speak for themselves. The shows that we have put on in the last 60 days in May and June 2023, have performed on average better than their versions pre-Covid. That is a big deal. I mean, that is a monster statement."

5Can you talk us through some of your digital tools and recent innovations and give us specific examples on how they are improving the customer experience?

"We have an innovative smartphone app called Emperia, which allows exhibitors to capture data quickly and reliably, such as who is coming to their stand. It captures their contact details, what product they are interested in and who they are, well in advance of the show and during the show. It is super easy to use. In our last show, we had 100 percent usage."

"We can also capture who the visitors are and what they think is cool or not cool to them; we can see those interactions. As a result, exhibitors can create interesting dashboards to show what type of person is coming and what type of products they are interested in. You can even show how you are doing at the trade show and how your competitors are doing at the trade show in real time. You can benchmark yourself against the competition, right there and then. Ultimately, you can get actionable insights to improve your event performance."

"If you are a visitor, trade shows are big places. Therefore, imagine when you walk in and as a visitor you can scan things based on your activities and likes. Then in real time, we might suggest "If you like that, why don't you go and see this person who has time to meet you at four o'clock. We think based on your activity you would like to meet them." And again, we recommend another and another. What we are trying to do is much more than a big hall with exhibitors, visitors and business cards. We are trying to make every single step that a visitor takes useful."

9 We cannot talk about the transformation of RX through this Covid and post-Covid period without talking about ESG. You have made some significant commitments. Tell us a little bit about it, and what things you are going to accelerate this?

"We co-founded an events pledge alongside the Global Association of the Exhibition Industry which commits us to reduce our show emissions and make sure we achieve net zero by 2040. We are rapidly progressing along this."

"The first thing to do is ensure emissions are measured well. So, we will go to exhibitions venues that can measure our greenhouse gas emissions. The other thing to do is to reduce emissions. Shows are changing and the materials that we use to build stands are very different now. They must be reusable. The future of shows will be more digital, with walls that can be used in a few different places. Walls like Lego - little building blocks that can be taken down and then popped up again in another show - so they do not get thrown out. Also, carpets and carpet technology. It used to be you would carpet the whole place. Now you do not carpet the whole place. You also do not use the same material for carpeting."

"In addition, the types of venues that we use are changing. If you are powering your venue in a way that is not able to be offset, you are going to find fewer shows that big players like RX will actively choose it, based on your carbon footprint. And that is significant."

"We launched our new sustainability playbook for RX to not only teach ourselves what to do at a show, but to teach others in the industry exactly what we can do. It is important to understand this: the trade show industry is in part a carbon consolidation event. If you go to a trade show and you have 30 meetings, you have one plane ticket. If you have to go to 30 meetings around the globe, you have a lot of plane tickets."

"We are really using our industry leadership to lower Scope 1 and Scope 2. We do expect the future to be Net Zero or at least partially offset. That means we need certainty that visitors and exhibitors are offset. Not only what happens at the show, and not only what happens within the walls of RX, but all of the external factors will need to be mitigated."