How HR claimed a seat at the boardroom table
Data driven insights are reshaping the HR landscape
Armed with the latest people data, analytics and insights, human resources leaders are playing a key role in organisational decisions and improving business – and human – outcomes in the process.
“Being a human resources leader today is challenging,” admits Tami Nutt, who’s worked as an HR practitioner in the United States for 17 years, most recently at strategy and analyst firm Aspect 43.
There are the external challenges of economic uncertainty and the growing complexity of compliance, she explains. And then there are internal challenges such as evolving workforce expectations and skill requirements, and high levels of employee stress.
But she also notes the “shift towards data and analytics” that is sweeping the entire profession and informs her current role in leading research efforts and analysing market trends within the HR technology sector.
“It’s a shift that has transformed HR into a strategic partner,” adds Nutt.
That’s the upside of being at the centre of all those challenges. Where once HR was seen as a back-office role, laden with paperwork and administrative tasks and dealing in “gut decisions”, today it is more often armed with the latest data and research, and bringing informed insights to the boardroom table.
The rise of data literacy
“HR have wanted a seat at that table for decades – they’re getting it now,” says Scott Walker, CEO of Brightmine, part of RELX, the information and analytics group and one of the UK's ten largest companies by market capitalisation. Brightmine provides people data, analytics and insight capability to more than 10,300 organisations, including half of the UK's FTSE 100 companies and major US organisations such as Southwest Airlines, Five Guys and Hilton Grand Vacations.
“But with that seat at the table comes a greater expectation of HR being able to demonstrate business value – even at a time when many of their budgets are being cut,” adds Walker. “So what we are seeing is increasing levels of data literacy within the HR function and a proliferation of HR tech capabilities and solutions for the HR profession to adopt and take into the business. Organisations are now on the journey of thinking how to do this at scale.”
Brightmine has made its own technological journey in recent years, harnessing its leading content and datasets to offer a unique and particularly potent combination of critical workforce data, artificial intelligence-powered tools and unparalleled expertise in the sector.
It started out as XpertHR in 2002, with an online library of expert HR guidance – the HR & Compliance Centre – that is now used by 44,000 HR managers. In 2015 it moved into the key HR data area of pay and rewards, experimenting with artificial intelligence to help clients understand how much to pay their people with its Compensation Planning tool and that they are being paid fairly with Pay Equity Analytics. Building on its data-as-a-service and software-as-a service offerings, in 2022 Brightmine launched its Automated Handbook Management tool, which keeps companies’ employee handbooks up-to-date with the latest regulations and compliance.
Navigating compliance complexity
All of which is designed to ease the growing complexity of the HR profession. In the US alone there are now more than 10,000 pieces of legislation related to employment. Getting it wrong can be expensive, as the global financial services company Wells Fargo found when a jury awarded one of its directors $22.1m for being laid off after requesting to work from home as a disability accommodation.
Tracking all this legislation is the Brightmine editorial team of 45 in-house specialists, who are supported by over 140 external experts and 87 law firms, all dedicated to helping companies reduce risk by meeting the latest legal requirements and following best practice. They publish articles offering local, national and global guidance, as well as tools such as template letters, forms, policy documents and training guides in the company’s online HR & Compliance Centre. With more than 20,000 resources available, the information covers the company’s core markets of the US, UK and the Netherlands, while offering more than 40 country guides to help international organisations ensure they are meeting employment law best practice.
It’s what is needed to keep up with the pace of change. Not so long ago, HR departments would have hefty sets of ring-binders with paper copies of employment laws, health and safety requirements, and other key compliance information. Every quarter, it was the job of an office junior to replace any outdated pages with new ones sent over by the publisher.
Today, HR directors will check out our daily notifications, just as they would read the morning news. They need to be aware of pending legislation – whether it’s about paid leave laws or changes in the classification of overtime. And they need to know what a particular law means for them and have the tools to act on it when the time comes. It's possible to set up topic alerts and follow legal timetables to track new laws and updates. Brightmine’s AI-powered recommendations service flags resources that could be useful based on the resources similar users have enjoyed.
Setting standards
As head of HR services and projects for the Essex-based HR consultancy Kingswood Group, Gemma Todd supports businesses in complying with UK law by ensuring all essential documentation is in place to a high standard. She’s used Brightmine templates and guidance articles for around 80 per cent of her clients. Many of them are small to medium-sized organisations that don’t have a dedicated HR department and are looking for support on all aspects of employment – from contracts to disciplinary procedures.
“Because Brightmine is keeping everything up-to-date, we know that we can just go through and check to make sure that it’s still on point,” says Todd, who has more than 25 years’ experience in the HR field. “If a client wants a specific clause, then I’ve got the Brightmine model and I can write that additional clause myself.
“Similarly, if my client has a particular question on something, I can look it up on the HR & Compliance Centre and state what is the best way forward,” she adds.
This came in handy recently when Todd was asked for guidance on TUPE (the acronym for Transfer of Undertakings (Protection of Employment) regulations), which protect workers’ rights if they are transferred to a new employer. It was a topic she hadn’t dealt with for over a decade.
“I know the principles, but everything has changed so much,” says Todd, who looked to the HR & Compliance Centre for the latest rules and regulations so she could guide the client through this complex process. “It helped me create a template with all the right information. And I was able to build a Gantt chart to illustrate the project timeline and ensure all the milestones were being met, which is crucial in TUPE.”
Soon customers will be able to use a new feature called AI Assist to simplify their search for relevant information. This chatbot streamlines research time by applying generative AI to deliver accurate answers to user questions based on trusted HR & Compliance Centre content.
Driving efficiency and best practice
Keeping on top of changes also applies to employee handbooks – the kind of manuals companies use to inform staff about their vision, mission and values, as well as rules on matters such as leave, flexible working, sickness and redundancy. They are also likely to address issues such as health and safety, diversity, equity and inclusion, data protection, harassment and grievance procedures.
For an individual to research and update every page in such a handbook is clearly extremely time consuming, arduous and open to error – particularly when there might be differences for employees in different locations. The Brightmine Automated Handbook Management software can analyse a client’s existing policies and organisational profile and alert them to legal changes and anything that’s missing. It can also create a revised version of the document with new suggested text, so organisations can ensure they are complying with federal, state, and local jurisdiction-specific requirements.
All of which drives efficiency by saving on time, as well as the cost of external help. Freed from such administrative compliance tasks, HR leaders have more time to spend on other matters – such as feeding into corporate strategy and decisions to improve talent strategies or reduce risks.
Another aspect of compliance – as well as being good practice – is gender pay-gap reporting. In the UK it is a requirement for companies with 250 or more employees to submit a gender pay-gap report every year. And it is set to come into force in the Netherlands by June 2026 under the European Union Pay Transparency Directive.
The Brightmine Pay Equity Analytics tool makes it easier to analyse your organisation’s pay data, identify any areas of unequal pay for specific demographics and understand what might be causing them, to inform sound remediation plans. Organisations can pull the relevant information from their payroll systems and upload it on an anonymised basis. The application can then assess whether employees are being paid fairly across all characteristics and markets. It is subsequently possible to model scenarios to close any gaps and form an action plan for more fair and equitable pay structures.
The Pay Grading tool then enables users to benchmark pay levels against market rates and build a market-indexed job architecture to support consistent and fair practice ongoingly. “All our products can be used on their own, but this is a good example of how they also come together,” says Assistant Vice President, Market Planning & Product at Brightmine, Emily Mackenzie. “Pay Equity Analytics helps you understand issues in your organisation’s current pay practice. Compensation Planning allows you to link those with market rates to create (and maintain) improved pay structures. And the HR & Compliance Centre sits behind them both with best practice guidance and training materials on areas such as benefits, payroll, minimum wage, and compensation policies.”
Attracting and retaining the best talent
Compensation Planning is built on the Brightmine pool of salary data, contributed directly by customers. In the UK alone has the salary data of over 1.5m employees across 26 different functions, drawn from over 1,000 organisations, and is updated every month. The regular rolling updates ensure that Brightmine’s data is significantly more current than traditional annual surveys can ever be, making it a much more reliable guide to current pay levels across different skillsets.
Brightmine has developed machine-learning “classifiers” to automate the matching of client data with corresponding roles in its data structure – traditionally a time-consuming task for reward professionals. The efficiency of this process makes it easier for customers to update their data frequently and allows for the creation of structured pay hierarchies and pay grading structures, linked to market benchmarks. “Historically, the design of a pay grading structure would have been done by consultants, often on six-figure contracts,” says Mackenzie. “This technology allows us to offer an alternative solution offering greater flexibility at a lower price point, delivering an overall better outcome for the customer."
The wealth of data Brightmine has also enables it to offer a Collective Labour Agreements tool in the Netherlands. Based on over 2,000 current and accurate labour agreements and pension information, which can be accessed via the HR & Compliance Center or delivered straight into customer systems via API.
The fight for the best talent is so intense today that companies need to be sense checking and benchmarking their pay and benefit offerings on a regular basis. What’s more, new rulings in the US on pay transparency mean that in some states companies now need to publish their salary offers in job postings – creating a much faster and more visible flow of information. Given the current level of demand for data scientists, for example, if you’re trying to recruit someone at last year’s rate, or even the rate at the start of the year, you’re not going to be competitive because the market has moved on.
"The world of work is changing rapidly and it’s important for HR leaders to keep ahead. Our tools support effective talent planning by helping customers compare pay at their organisation against market rates, and model out the impact of any changes. This helps to ensure that the compensation packages they offer remain competitive."
That was the case for the National Deaf Children’s Society, which was looking to be among the first in its sector of British charitable organisations to embark on new ways of rewarding work and high performance. With the help of a dedicated product expert from Brightmine, they used the Compensation Planning tool for “pay grading, salary benchmarking data and creating a sustainable and fair pay model”. Similarly, the UK’s Royal Air Force Benevolent Fund used Compensation Planning to benchmark its salaries and was impressed with the application’s “up-to-date data and information” to support “today’s ever-evolving workplace challenges”.
The future of HR
These days the search for talent is such that people risks are at the top of the CEO’s agenda. As a result, according to the global consultancy EY, some would say the chief people officer is “now as important to the CEO as the chief financial officer”.
With Brightmine, HR leaders can feel ready to play their part, armed with the right data, analytics and insight to reduce risk and improve talent strategies for their organisation, significantly increasing their own role and impact at the same time.
From her base in Texas, Tami Nutt notes how informed HR managers are now “leveraging data-driven insights for effective decision-making, improved efficiency and enhanced employee experiences”.
But beyond it all she stresses the importance of the “human” in the workplace and the role of HR in safeguarding workers. “Data and analytics don’t take the ‘human’ out,” she says, “instead they support the value of it through HR.”